Showing posts with label Braun Research. Show all posts
Showing posts with label Braun Research. Show all posts

Wednesday, February 9, 2011

A "Brauny" Analysis of Survey Ethics

I normally don't do phone surveys. They're tedious and tend to have pretty lame questions. Especially frustrating is when none of the answers really fit or the question doesn't provide adequate information to give a meaningful answer. In short, they're annoying.

At 5:55pm last night, my phone rang, displaying the number 609-279-0220. I didn't recognize it, but, for whatever reason, decided to answered anyway. A woman's voice greeted me, introducing herself and her organization: Braun Research, a company that conducts surveys on behalf of third parties. I found myself the lucky participant of a phone survey.

Splendid.